Privacy Policy

Last revised: 15th September 2025

1. Who We Are

This Privacy Policy explains how ReCreativity Limited (“we”, “us”, or “our”) collects, uses, and protects your personal data.

  • Business Name: ReCreativity Limited

  • Business Type: Private Limited Company

  • Company Number: 14327674 (registered with Companies House, England & Wales)

  • Registered Office Address: 10 Covers Lane, The Oval, Stourbridge, West Midlands, DY7 5PB, United Kingdom

  • Correspondence Address: 44 Poplar Road, Kings Heath, Birmingham, B14 7AD, United Kingdom

  • Email Contact: james@recreativity.co.uk

We are the “data controller” for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Personal Data We Collect

We may collect and process the following types of information:

  • Contact details (such as name, email address, postal address, telephone number) when you contact us, place an order, or make an enquiry.

  • Order details relating to bespoke furniture and other products.

  • Payment details (processed securely through bank transfer, PayPal, or other secure methods — we do not store full payment card details).

  • Website usage data such as anonymised analytics from Google Analytics and Facebook Pixel to understand how our website is used.

3. How We Use Your Data

We use your personal data for the following purposes:

  • To respond to enquiries and correspondence.

  • To process and confirm orders, including payment and delivery arrangements.

  • To comply with our legal and accounting obligations.

  • To improve our website and services by monitoring anonymised website usage.

We do not sell, rent, or trade your personal information with third parties.

4. Legal Bases for Processing

We process your personal data on the following legal grounds:

  • Contractual necessity: to provide you with the products and services you request.

  • Legal obligation: to comply with accounting, tax, and regulatory requirements.

  • Legitimate interests: to analyse and improve our website, services, and customer experience.

  • Consent: where required for specific marketing or communications (you may withdraw consent at any time).

5. Sharing Your Data

We may share your information with:

  • Payment providers (e.g. PayPal, banks) to process secure transactions.

  • Service providers (e.g. couriers, website hosting, analytics services) who act on our instructions and only use data as required to perform their services.

  • Regulatory or legal authorities if required by law.

6. International Transfers

If we transfer your data outside the UK or European Economic Area (for example, through third-party service providers such as Google), we will ensure appropriate safeguards are in place to protect your data in accordance with GDPR.

7. Data Retention

  • Customer correspondence and contact details are retained only as long as necessary to respond to enquiries or provide services.

  • Order and payment records are retained for the legally required period (normally 6 years) for tax and accounting purposes.

  • Analytics data is stored in anonymised form and does not identify individuals.

8. Your Rights

Under UK GDPR, you have the following rights:

  • Access – to request a copy of the data we hold about you.

  • Rectification – to correct inaccurate or incomplete data.

  • Erasure – to request deletion of your data (subject to legal obligations such as tax records).

  • Restriction – to request limits on how we use your data.

  • Objection – to object to certain types of processing.

  • Portability – to request transfer of your data to another service provider.

To exercise your rights, please contact us at james@recreativity.co.uk

9. Cookies and Analytics

We may use cookies and similar technologies on our website to improve your browsing experience and to analyse traffic. These include Google Analytics and Facebook Pixel. The data collected is anonymised and used only to understand website performance and interest in our collections.

You can manage or disable cookies in your browser settings.

10. Security of Your Data

We take reasonable measures to protect your personal information from unauthorised access, use, or disclosure. However, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated “last revised” date.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us at:

ReCreativity Limited
44 Poplar Road
Kings Heath
Birmingham
B14 7AD
United Kingdom
Email: james@recreativity.co.uk